Steve Thomas here. Founder of Oscar-Mike.
People are always curious where the idea of Oscar-Mike came from so from the “horse’s mouth”, I’d like to share it with you..
While I was working on Cruise Ships many years ago I had the unfortunate experience of basically witnessing a suicide of one of our Veterans. The whole experience seriously affected me.
At the time, I was reading a book called Start Something That Matters by Blake Mycoskie. He is the Founder of the shoe company TOMS. As you probably know, their business philosophy is to donate a pair of shoes to a child in need for every pair they sell.
I loved the idea about creating a for profit business whilst also being able to give back. At the time I never knew how that book and experience would impact my life.